| 👋 Good morning! If you caught the nod to Fela Kuti's Let's Start, you're already on our wavelength. Welcome to our first issue of The Juice 🧃, your shortcut through the scroll. | We're here for the culturally curious professional who wants to stay informed without the endless doomscrolling. If that's you, you're in the right place. | If you're enjoying this, don't forget to subscribe and join The Juice community. We're building this together ♡. | | | So, What Really is The Juice? | Nigerian culture moves fast. A sound goes viral on Monday, becomes a trend by Wednesday, and by Friday, everyone's already moved on to the next thing. Keeping up shouldn't feel like a full-time job. | That's where we come in. | You've known Pulse as the place where culture breaks. The Juice is where it gets distilled. | Every week, we're covering and analyzing news that cuts across film, music, the creative economy, celebrity drama, and whatever else catches our eyes. We watch the timelines so you don't have to, connecting the dots you might have missed, and serving it fresh with context. | When: Every Friday at 10 am. (Sometimes later. Sometimes we move like a thief in the night. You'll see.) | Think of us as your cultural intel briefing. The newsletter that makes you feel like you're in the know without having spent three hours scrolling through X, trust me, I know how that feels. | | | | - Shalom, Lead Editor |
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| | | | Culture is how we make sense of the world around us. It's the music that soundtracks our commutes, the films that spark debate in our group chats, the moments that become memes, the trends that shift how we see ourselves. | The problem is that staying culturally literate in 2026 means wading through an overwhelming amount of content. | The Juice is your antidote. | Whether you work in the creative industry or you just care about staying sharp and engaged with the culture around you, this newsletter was made with you in mind. | What to Expect | Every edition is structured, intentional, and built to be read all the way through. Here are some segments to expect once you sign up: | Today's Squeeze 🍋
One headline moment, unpacked. We zoom in on the details, then zoom out to why it matters. This is the deep dive of the story everyone's talking about with the context everyone's missing. | The Peel 🔪
A breakdown of the pop culture trend that's taken over the country. Think: why is everyone suddenly using that phrase? Why did this artist blow up overnight? What's the cultural undercurrent beneath the viral moment? Slightly sociological, unapologetically cheeky, always fun to read. Class is in session. | Pressed by The Juice 🎧
Weekly playlists built around a feeling or theme: love, heartbreak, gym rage, soft life, freakiness. We soundtrack your week so you feel like the main character in a 2000s romcom. Because the right song at the right time can change your whole day. | Fresh Stats 🎯
One number shaping pop culture this week. They aren't data dumps but stats that make you pause and rethink what you thought you knew. | Brain Squeeze 🧠
A riddle, quiz, or playful challenge. Think with us. Argue if you must. We love when you do. | Pulp Fiction 🫧
A shower thought, cultural itch, or curious idea we refuse to let go of. The kind of question that lingers: Why does Nollywood love that plot twist? Why do we romanticize the 2000s? What's the deal with how we consume celebrity scandals? We insist you weigh in. |
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| In return, we promise to: | Respect your time. Every section earns its place. You can read the whole thing in under 10 minutes, or skip to the parts that speak to you. Actually care. We're not neutral observers. We actually care about this culture, we're opinionated about it, and we're not afraid to call things as we see them. Build a community. This isn't a one-way broadcast. Reply to us. Challenge us. Share your takes. Make it a habit. Ultimately, we want The Juice to be something you can't live without.
| We're just getting started, and we're building this with you. | Welcome to The Juice 🧃. Bring your cup, we've already done the squeezing. Subscribe now! | See you Friday, and let us be the first to wish you a Happy Valentine's 💌. | |
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